Life is good began as two brothers selling t-shirts out of the back of a van; now, it is a $100,000,000 apparel maker. this growth has been fueled in large part by the company's promotion of cheerful, optimistic brand messages and by the linking of its profits to a social cause. this approach is in line with the broader concept known as

Positive marketing

Explanation: It refers to a process under which an organisation joints its marketing efforts with any kind of social issue. Suck kind of strategy helps a company to build itself a positive brand image in the eyes of customers in the market.

In the given case, LG made a cheerful marketing strategy and linked it with a social cause.

Hence from the above we can conclude that the given case depicts positive marketing.

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