The westchester chamber of commerce periodically sponsors public service seminars and programs. currently, promotional plans are under way for this year's program. advertising alternatives include television, radio, and online. audience estimates, costs, and maximum media usage limitations are as shown:

constraint television radio online
audience per advertisement 100,000 18,000 40,000
cost per advertisement $2000 $300 $600
maximum media usage 10 20 10

to ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. in addition, television should account for at least 10% of the total number of advertisements authorized.

(a)- if the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact?
(b)-what is the allocation of the budget among the three media? and what is the total audience reached?
(c)- by how much would audience contact increase if an extra sioo were allocated to the promotional budget?

When paul o’neill joined alcoa as ceo, he set a , that there would be zero workplace accidents. a lot of people in the organization thought this was impossible given how dangerous some aluminum-manufacturing jobs are, but alcoa’s safety record improved tremendously. as the board of governors of the american red cross considers planning, one option is to make strategic plans and then direct managers to align tactical and operational plans accordingly. another option is to have planning specialists managers across the organization make their own plans. why might this organization’s executives opt for the latter approach? check all that apply. (a) the environment is a dynamic one, and department and frontline managers can come up with more responsive plans than can central leadership. (b)resources will be better coordinated across the organization in support of the overall strategy.(c) senior leadership will have more control over the organization’s direction. (d)when managers come up with their own plans, they are likely to be more committed to following through on them.