P& g introduced its duncan hines ready-to-spread frosting in a small geographic area. when general foods became aware of the product, it rushed to market its own betty crocker ready-to-spread frosting, which eclipsed the duncan hines product introduction. general foods was able to enter the stage of the new-product development process before p& g could.
a. commercialization
b. business analysis
c. idea generation
d. screening
e. product concept development

The correct option is A

Explanation:

As P&G introduced their new product in the small geographic area and the General foods, is a competitor got aware of the same, so they also rushed to introduce their product and could able to succeed in the same. They enter into a stage of Commercialization, which is a process of introducing a new product into the market.

its kinda hard to answer this when we dont have all the information that we need.

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