2. blotto brewing co. has research from 3 years ago that shows that 18% of their customers prefer blotto dark, 48% prefer blotto lite, and 34% prefer blotto lager. to see if these percentages are still correct, they sample 120 regular blotto drinkers and record the following preferences: 9 for dark, 72 for lite, and 39 for lager. a. use minitab to test at the 5% whether the preferences from 3 years ago are still valid. copy and paste all relevant test output into your paper. b. interpret your results and state your conclusion in terms of the data and the question being studied. c. how might blotto use these results?

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.