Igor's furniture has seen its profit margins shrink over the past several years as increasedcompetition has driven down furniture prices. you have been tasked with improving the company'smargins. which of the following approaches makes the most sense within the context of strategicactivity systems?
a. go against the trend and raise prices.
b. install modern manufacturing equipment to improve efficiency.
c. increase spending on online marketing efforts.
d. focus on imitating the most successful products of competitors

Exercise 2-12 cost behavior; high-low method [lo2-3, lo2-4] speedy parcel service operates a fleet of delivery trucks in a large metropolitan area. a careful study by the company’s cost analyst has determined that if a truck is driven 120,000 miles during a year, the average operating cost is 11.6 cents per mile. if a truck is driven only 80,000 miles during a year, the average operating cost increases to 13.6 cents per mile. required: 1.& 2. using the high-low method, estimate the variable and fixed cost elements of the annual cost of truck operation. (round the "variable cost per mile" to 3 decimal places.)