As part of external engagement, to the efforts a company makes to manage its relationship with the external world. it is the idea that firms have obligations to society and can involve the use of market-based methods to solve social problems. for example, the leaders at weston constructors founded homes and hearths, a foundation to rebuild homes that were lost in natural disasters. thus, weston constructors is engaged in ; ethically and socially responsible behavior can lead to benefits for a company, including financial gain. the relationship between social and financial performance may be meaning that corporate social performance and corporate financial performance feed and reinforce each other. several terms are associated with ethical and moral leadership in the business community. are accepted guidelines or behaviors for groups or institutions. an individual's determination of right and wrong refers to one' which are influenced as fairness or honesty.