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Business, 01.11.2019 04:31 niescarlosj

Joanne is considering the purchase of a microwave oven and has four evaluative criteria. for each criterion, she has attached an importance weight ("w"), and each brand is evaluated on its performance on that criterion ("b"). then a rating is calculated by summing the product of the b's and w's on a criterion for each brand, and the brand with the highest overall rating is chosen. which type of decision rule is joanne using? a. conjunctive
b. disjunctive
c. lexicographic
d. elimination-by-aspects
e. compensatory

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Joanne is considering the purchase of a microwave oven and has four evaluative criteria. for each cr...
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