Charlotte loves her mom's edible cookie dough recipe, and she assumes everyone else will too. she starts a cookie dough business. charlotte views promotion, such as advertising and personal selling, as the most important activities needed to sell her product. she figures that consumers only have to learn about her product before becoming loyal and steadfast customers. what type of orientation does charlotte seem to embrace?

Suppose a movie theater determines it can charge different prices to patrons who go to weekday matinees and people who attend evening and weekend shows . the movie theater's goal is to increase total revenue. the price elasticity of demand for weekend and evening patrons is -0.40, and the price elasticity of demand for matinee moviegoers is -1.90. based on the price elasticity of demand for each group of people, how should the movie theater adjust its prices?