Steve has been working his way through the five steps in the development of the marketing plan. he has examined the firm's business mission and objectives and developed a swot analysis in some detail. before he can implement the marketing mix, he must begin identifying market segments that his company could pursue. in target marketing, steve will: group of answer choices a. evaluate each potential segment's attractiveness. b. predict competitive reactions. c. choose one of the four macro strategies. d. incorporate results from test marketing. e. determine the preferences of senior management.