Organizational buying criteria refer to
a. the subjective attributes of the supplier’s products and services and the capabilities of the supplier itself.
b. the restrictions placed on potential solutions to a problem in a purchase decision.
c. the objective attributes of the supplier’s products and services and the capabilities of the supplier itself.
d. the factors that an ultimate consumer would consider that represent both the objective attributes of a brand and the subjective ones to compare different products and brands.
e. the specific qualifications of a potential customer based upon past performance, reliability, and consistency regarding the purchase of an organization’s offerings.