One advantage of product innovation is that a firm can expand into different product categories. the point of the strategy is that if some products in one category are competing poorly, others in another category could be doing very well.

risk diversification

One advantage of product innovation is that a firm can expand into different product categories. The point of the risk diversification strategy is that if some products in one category are competing poorly, others in another category could be doing very well.

Explanation:

One of definition of "risk diversification" is expanding into different categories

answer: a. the kind of population living in your neighbourhood.

the census explorer data tool by the us census bureau allows the user to zoom in on any neighbourhood within the united states and find the kind of people residing in that by race and age.  

the tool needs to needs to be used twice – once in order to find what type of people reside in a neighbourhood, and then to see the age groups of the people in the same neighbourhood.