On january 1, 2019, wasson company purchased a delivery vehicle costing $40,000. the vehicle has an estimated 6-year life and a $4,000 residual value. wasson uses the units-of-production depreciation method and wasson estimates that the vehicle will be driven 100,000 miles. what is the vehicle's book value as of december 31, 2020, assuming the vehicle was driven 10,000 miles during 2019 and driven 18,000 miles during 2020?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.