The marketing plan is
a. a plan of all aspects of an organization’s strategy.
b. written for each sbu.
c. a written document detailing the activities to be performed to implement and control marketing activities.
d. designed to take into account not only marketing, but all other functional areas of a business unit as well.

C) A written document detailing the activities to be performed to implement and control marketing activities.

Explanation:

A marketing plan can be defined as a written description of how your marketing program will be carried out.

It must focus on your target market, its environment and the competition. You must be clear about what message you are trying to convey and what goals you want to achieve with the plan.

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