Genepa corporation manufactures home appliances and other electronic products. genepa is planning to introduce a new refrigerator model. the marketing manager at genepa has developed a marketing plan for this new product and wants to communicate this plan to all the employees in the marketing department. which of the following is most likely to be the best form of communication for communicating this plan? a) nonverbal communication
b) oral communication
c) written communication
d) grapevine communication
e) lateral communication

Correct option is (C)

Explanation:

Written communication is one of the widely used technique of formal communication in an organization. Message conveyed in the form of formal notice, memos and reports are different forms of written communication.

It is the best form of communicating official messages like business plans to employees across the organization as it is lengthy that has complex information which cannot be communicated verbally. It can be documented as well.

So, Genepa corporation should use written communication to communicate the business plan.