You are about to launch a digital advertising startup. your former marketing professor warns you to get the first element in the marketing strategy right -- because otherwise, your new company is doomed to failure. which is this essential element?

The company is experiencing an increase in competition, and at the same time they are building more production facilities in southeast asia. in this scenario, the top management team is most likely to multiple choice increase the cost of their products. restructure to reflect a more bureaucratic, stable organization. pull decision-making responsibility from low-level management, taking it on themselves. give lower-level managers the authority to make decisions to benefit the firm. rid themselves of all buffering product.