Product/services are those such as an apple ipod, harley davidson, or starbucks latte for the which the consumer shows a fairly strong preference and loyalty and will go out of the way to find that specific brand.

Specialty products or services

Explanation:

Specialty products or services are the ones that are bought because they either have very specific characteristics or most commonly because they have developed brand loyalty. Most of the time their customers are so loyal to them that they will seek to purchase them specifically and will just ignore the competition.

Customers may say that they buy Starbucks coffee because it's the best coffee, etc., but they probably haven't even tried any other different coffee shop in a long time. People who buy Apple products say they buy them for their technical characteristics but they actually don't even compare an iPhone to other cellphones to see what advantage does the iPhone have.

both are integral parts of a corporate balance sheet. the cash flow statement, or statement of cash flows, measures the sources of a company's cash and its uses of cash over a specific time period. the income statement measures a company's financial performance, such as revenues, expenses, profits or losses over a specific time period (in fact, it's sometimes called a statement of financial performance).

a cash flow statement shows exactly how much money a company has received and how much it has spent, traditionally over a period of one month. it captures the current operating results and changes on the balance sheet, such as increases or decreases in accounts receivable or accounts payable, and does not include noncash accounting items such as depreciation and amortization. the cash flow generally comes from revenue received as a result of business activity, but it may be augmented by funds available as a result of credit. a cash flow statement is used to determine the short-term viability and liquidity of a company, specifically how well it is positioned to pay its bills and vendors.