Business, 11.11.2019 22:31 navjitdosanjh20
Lars wants to purchase a gift for a colleague whose home he will be visiting. he decides to bring luxury chocolates, because he knows most people enjoy them. although he is not sure about specific products, lars heads directly for a store selling godiva chocolates because he knows this is a high-end brand. lars can be said to have
select one:
a. brand preference.
b. brand awareness.
c. brand recall.
d. aided recall.
e. brand image.
Answers: 3
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Lars wants to purchase a gift for a colleague whose home he will be visiting. he decides to bring lu...
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