Roller raider wheels, in lubbock, texas, sells bicycles and would like to reduce its inventory cost by determining the optimal number of bicycles to obtain per order. the annual demand is 2,000 units and the ordering cost is $50 per order. the carrying cost per unit is $3.20. using these figures, calculate the expected number of orders per year.

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.