Acompany's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. which of the following terms best describes this set of communications tools?
a) the product mix
b) product line filling
c) the promotion mix
d) the price mix
e) horizontal diversification

the promotion mix        

Explanation: In simple words, promotion mix refers to the group of tools that an organisation uses to aware there potential customers about their upcoming projects.

These tools which are used for brand awareness are advertisement, marketing, personal selling and much more. An organisation handling its promotion mix effectively gets to have strengths customer base and competitive advantage.

Thus, from the above we can conclude that the correct option is C.

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