If a firm is considering entering a country where well-established local competitors exist, and if the competitive advantage of the firm is based on the transfer of organizationally embedded competencies, skills, routines, and culture, what would be the preferable mode of entry?

Greenfield Venture

Explanation:

Based on the various entry strategies that a company can choose, as well as the specificity's of the situation it can be said that the best mode of entry would be Greenfield Venture. This is a market entry strategy in which a company or firm enters a new market in a new country from the bottom-up without help from other business that are already in that market (competitors).  This would be the best choice since there are already a lot of competitors in the market.

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