For years when most consumers thought of cranberries, they thought of the ocean spray brand. then northland cranberry juice came on the market, claiming that it was superior to the ocean spray brand. northland was creating demand for its cranberry products.

Selective

Explanation:

Based on the information provided within the question it seems that Northland was creating Selective demand for it's cranberry products. This is a type of advertising term which refers to companies placing advertising messages aimed on convincing the consumers that their products benefits are better than the competition. Which is basically what Northland is doing by outright stating that their cranberry products are superior to the Ocean Spray Brand.