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Business, 19.11.2019 00:31 Jimenezmiranda
Amanufacturer of half-ton pickup trucks creates a positioning map for the u. s. half-ton pickup market. the position of each circle on the map indicates the brand's perceived positioning on two dimensions: price and orientation (economy versus performance). the size of each circle indicates the brand's relative market share. this is an example of a
a. competitively positioned map
b. psychographic map
c. perceptual positioning map
d. target segment map
e. competitive map
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