Achange in the estimated useful life of equipment requiresa. a retroactive change in the amount of periodic depreciation recognized inprevious years. b. that no change be made in the periodic depreciation so that depreciationamounts are comparable over the life of the asset. c. that the amount of periodic depreciation be changed in the current year andin future years. d. that income for the current year be increased.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.