Iri, a marketing research firm, has been contracted by t-fal to evaluate the market performance of a new line of cookware. which of the following is not likely to be a step in iri's research process?
a) interpreting the research data
b) collecting data
c) implementing a new marketing mix based on research data
d) designing the research project
e) reporting data to t-fal executives

Burnley and co., a graphic design firm, has offices in new york, texas, california, new mexico, and new jersey. each of these offices is headed by a president who reports directly to emma burnley, the ceo. the heads of the centralized hr, finance, and marketing teams report to emma burnley as well. managers in the various offices also report to the ceo directly. based on this information, which of the following statements is most likely to be true? a) emma burnley has a wide span of control. b) burnley and co. has a tall hierarchical structure. c) emma burnley is underworked. d) burnley and co. is a mechanistic organization.