Brodkey shoes has a beta of 1.30, the t-bill rate is 3.00%, and the t-bond rate is 6.5%. the annual return on the stock market during the past 3 years was 15.00%, but investors expect the annual future stock market return to be 13.00%. based on the sml, what is the firm's required return? a. 13.51%b. 13.86%c. 14.21%d. 14.58%e. 14.95%

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.