Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. several years ago, disposable pen, lighter, and razor maker bic introduced perfume under the bic brand name and it failed quickly. this innovation strategy is known as a .radical invention. product line extension. disruptive innovation. product deletion. brand extension.

The gomez company, a merchandising firm, has budgeted its activity for december according to the following information: • sales at $500,000, all for cash. • merchandise inventory on november 30 was $250,000. • the cash balance at december 1 was $20,000. • selling and administrative expenses are budgeted at $50,000 for december and are paid for in cash. • budgeted depreciation for december is $30,000. • the planned merchandise inventory on december 31 is $260,000. • the cost of goods sold represents 75% of the selling price. • all purchases are paid for in cash. the budgeted cash disbursements for december are:

John is a 45-year-old manager who enjoys playing basketball in his spare time with his teenage sons and their friends. at work he finds that he is better able to solve problems that come up because of his many years of experience, but while on the court, he finds he is not as good keeping track of the ball while worrying about the other players. john's experience is:

Social computing forces companies to deal with customers as opposed to