Ian purchased an icewall refrigerator that regularly broke down. so, when his friend susan asked him to recommend a good refrigerator for her new home, ian said, "you can buy any refrigerator other than an icewall refrigerator because i had a bad experience with it." if susan forms a judgment based on what ian said, this bias of judgment is an example of the select one:
a. cognition-recall process
b. attribute recall heuristic
c. availability heuristic
d. judgment-encoding process
e. accessibility model

Marketing1. suppose the average price for a new disposable cell phone is $20, and the total market potential for that product is $4 million. topco, inc. has a planned market share of 10 percent. how many phones does topco have the potential to sell in this market? 20,0002. use the data from question 3 to calculate topco, inc.'s planned market share in dollars. $400,0003. atlantic car rental charges $29.95 per day to rent a mid-size automobile. pacific car rental, atlantic's main competitor, just reduced prices on all its car rentals. in response, atlantic reduced its prices by 5 percent. now how much does it cost to rent a mid-size automobile from atlantic? $28.45