Business, 23.11.2019 05:31 wardlawshaliyah

According to the quadrants of the social style matrix, which of the following should salespeople do when selling to expressives?
a. they should focus on sales presentations with factual statements and technical details.
b. they should demonstrate how their product will the customers achieve personal status and recognition.
c. they should avoid presenting a product that will require the customers to be the first ones to use the product.
d. they should refrain from preparing sales presentations with product demonstrations and creative graphics.
e. they should avoid mentioning testimonials from well-known firms and people during their sales presentations.

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Answer from: ahoney2233

B) They should demonstrate how their product will help the customers achieve personal status and recognition.

Explanation:

The social style matrix uses personality traits to categorize customers. It divides people into four categories:

Driving Style: controlling, determined and active peopleExpressive Style: enthusiastic and emotional peopleAmiable Style: friendly and relationship driven peopleAnalytical Style: thoughtful and reserved people

Since we are trying to sell goods to expressive people, then we must focus on how the goods will make them feel more important (VIPs). They seek the attention and notice of other people (they are show-off people). They want to feel important and they will buy goods that make them feel that way.

Answer from: Quest

1 all nations face the problem of scarcity because there are limited resources and unlimited wants. nations do not have enough factors of production to produce everything that their population wants. entrepreneurial resources initiate businesses to make new goods and services; labor resources produce goods and services.

2 there are four factors of production: natural resources, labor resources, capital resources, and entrepreneurial resources. natural resources are raw materials from nature that are used to produce goods. trees, water, and grains are natural resources. some natural resources, such as wheat and cattle, are renewable

3 wants

things that you do not need to have in order to survive, but would like to have

needs

things that you must have in order to survive

goods

physical products

services

tasks that a business perform for customers

resources

items that people can use to make or obtain what they need or want

determine

to settle or decide by choice of alternatives or possiblities

4 i really dont know

Answer from: Quest

an important city to the south and the region's capital is c. kiev

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According to the quadrants of the social style matrix, which of the following should salespeople do...

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