Business, 23.11.2019 05:31 tinaxiao

Omega, inc., a maker of personal fitness trackers (like fitbit) was the first mover into the country of malnesia. as the first mover in a new product area, omega, inc. had to spend a lot of money educating the population of malnesia about fitness and tracking one's fitness. in addition, they also had to spend money in developing a distribution channel. the costs that omega, inc. incurred in malnesia as the first mover are called:

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Omega, inc., a maker of personal fitness trackers (like fitbit) was the first mover into the country...

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