An author has signed a contract in which the publisher promises to pay her $10,000 plus 20 percent of gross receipts from the sale of her book. true or false: if both the publisher and the author care only about their own financial return from the project, then the author will prefer a higher book price than will the publisher.

False. The author will NOT prefer a higher book price than will the publisher.

Explanation:

It is evident from the diagram -please check the attached image to the exercise- that the author wants to set a lower price than the publisher (to sell the higher quantity) .

answer; ///i believe that the correct answer is (d) ///all of the

answer; measurable outcome;