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Business, 26.11.2019 05:31 queenhall934

In the context of the new-product development process, which of the following is true of a new-product strategy?
a. it refrains from adopting ideas suggested by customers and competitors.
b. it is the last stage of the new-product development process.
c. it must be compatible with the objectives of the marketing department, the business unit, and the corporation.
d. it involves targeting existing products at new markets.

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In the context of the new-product development process, which of the following is true of a new-produ...
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