The marketing mix in the scenario turned out to be a very successful campaign for the marketing in 5 part harmony group and as a result gained many new customers. while completing the certificate program, the clients expressed interest in consulting service to get more traction for their business. the agency is considering whether to develop a live or a webinar style consulting service. based on the previous description of the company and the mix, share your suggestions for developing a consulting practice for this segment, considering the 4 ps.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.