Two gas stations stand on opposite sides of the road: rutter's farm store and sheetz gas station. rutter's doesn't even have to look across the highway to know when sheetz changes its price for a gallon of gas. when sheetz raises the price, rutter's pumps are busy. when sheetz lowers prices, there's not a car in sight. both gas stations survive but each has no control over the price. source: the mining journal, may 24, 2008 describe the elasticity of demand that each of these gas stations faces. each of these gas stations faces a demand that is

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.