Judy‘s cake shop makes fresh cakes to customer orders. after receiving the order by judy’s assistant, which takes 2minutes, judy then takes 8 minutes to mix the ingredients for the cake and loads a cake pan for baking. then the cake isput into the oven for 30 minutes. the oven can hold three cakes at one time. when the cake is taken out of the oven, it iscooled for 1 hour. the assistant then takes 2 minutes to pack the cake for pickup and bills the customer, which takes 3minutes. a. what is the capacity of the process. and what is the bottleneck? b. what is the throughput time for a typical cake? c. if on average five orders are taken per hour, how many cakes are there in the process (on average)?

Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?

An economic theory that calls for workers to take control of factories is .

By changing its recipe, a smoothie chain is reacting to a change in the environment. while it is important to be able to quickly adapt, it is also important to take a proactive approach to changes in the marketing environment. implementing a proactive approach requires constantly scanning and analyzing the environment so that changes do not come as a surprise. the statements below are findings from environmental scanning and analysis. select the marketing environment force that best describes each of the statements listed.