Which of the following formulas is accurate for calculating gross rating points (grp)? multiple choice a. impressions multiplied by frequency reach multiplied by b. impressions reach multiplied by frequency reach divided by c. impressions reach divided by frequency

The correct answer is : reach multiplied by frequency.

Explanation:

In marketing, the Gross Rating Point or GRP measures the size of an ad campaign during a given medium or schedule. The concept is typically confused with the measure of the size of potential consumers reached but GRP is not in charge of that matter. The GRP is calculated in percent of the target market reached multiplied by the exposure frequency.

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