Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. he uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. henri is focusing on which aspect of the marketing mix?
a. price. b. place. c. policy. d. promotion. e. product.

d. Promotion

Explanation:

The marketing strategy is the core for any business, as it has the capacity to increase the sales or decrease the sales.

It basically is the core key of success.

When Henri did work on ambiance of the tobacco store, he added value and created a good view in the eyes of customers, who valued this look.

Adding music, or soft chairs provides for deep relaxation that one feels home like, and sits for a long time.

This is an act of promotion so that the customers are satisfied.

And more and more customers are attracted.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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