Business, 30.11.2019 02:31 abieber4328

Assume the following information: the cost of a full-page color ad in the u. s. national edition of the wall street journal (newspaper) is $327,897 and its u. s. audience size is 1,566,027. the cost of a full-page color ad in the u. s. national edition of usa today (newspaper) is $207,720 and its u. s. audience size is 1,711,696. the cost of a full-page color ad in the u. s. national edition of bloomberg businessweek (magazine) is $148,300 with an audience size of 900,000. the cost of a full-page color ad in the u. s. national edition of sports illustrated (magazine) is $396,600 and has an audience size of 3,000,000. the cost of a 30-second ad on the most recent super bowl telecast is $3,800,000 and has an audience size of 108,400,000. using this information, which of the five media alternatives has the highest cpm?

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Assume the following information: the cost of a full-page color ad in the u. s. national edition of...

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