Which statement about advertising’s characteristics is correct?
a. advertising seeks to appe...
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Business, 30.11.2019 05:31 kirstenb278
Which statement about advertising’s characteristics is correct?
a. advertising seeks to appeal to a mass audience with a uniform message.
b. none of the statements are true
c. advertising has high flexibility but low control over placement or content.
d. advertising has no formal sponsor.
e. advertising has the highest message credibility of any of the types of promotion.
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Answers: 1
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