Four seasons hotels sell private residences in several of their properties and send direct mail to prospective residents asking them to request additional information on the telephone or through a website. in terms of direct marketing, this is known as:

The correct answer is Lead generation.

Explanation:

A contact or lead is any user of a web page that, at a given time, provides us with their data in a form, thus losing their condition of anonymous visit and becoming a contact on which to track.

Lead acquisition would be all those actions or processes focused on getting contacts with which to nourish our database. In an inbound marketing project it would consist of the Convert or Conversion phase.

Basic characteristics of a lead:

answer is a

explanation:

dunce cap 4life lollolol