John & bauer inc., manufacturers of health drugs, are the manufacturers of a painkiller called jb revive. the painkiller is unique as it contains calcium, and it is quite unlike any other pain killer in the market. the addition of calcium led to an increase in sales of the medicine as well. in this scenario, the addition of calcium gives the company a:

a. market engagement.
b. cross-merchandising opportunity.
c. competitive advantage.
d. marketing assimilation.
e. competitive index.

Island novelties, inc., of palau makes two products—hawaiian fantasy and tahitian joy. each product's selling price, variable expense per unit and annual sales volume are as follows:

At which stage would you introduce your product to the market at large? a. development stage b. market testing stage c. commercialization stage d. ideation stage

Afirm plans to begin production of a new small appliance. the manager must decide whether to purchase the motors for the appliance from a vendor at $10 each or to produce them in-house. either of two processes could be used for in-house production; process a would have an annual fixed cost of $200,000 and a variable cost of $7 per unit, and process b would have an annual fixed cost of $175,000 and a variable cost of $8 per unit. determine the range of annual volume for which each of the alternatives would be best. (round your first answer to the nearest whole number. include the indifference value itself in this answer.)