Business, 03.12.2019 18:31 Anthonyxxx1

Amanufacturer of desserts tested a new five-minute dessert on working females. a marketing research firm was employed to measure consumer response to the dessert. the results of the survey were dismal. the manufacturer was sure the new quickie dessert would be appealing to working females. a follow-up focus group revealed that working females without children were not interested in the new idea, but working females with children were. what kind of error was evident in the initial survey:

a. sample frame error
b. random error
c. population specification error
d. surrogate information error
e. none of these

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