Ahigh-profile consulting company chooses its new entry-level employees from a pool of recent college graduates using a five-step interview process. unfortunately, there are usually more candidates who complete the interview process than the number of new positions that are available. as a result, cumulative gpa is used as a tie-breaker. gpas for the successful interviewees are normally distributed, with a mean of 3.3 and a standard deviation of 0.4. out of the163 people who made it through the interview process, only 121 can be hired. what cut-off gpa should the company use?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.