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Business, 07.12.2019 01:31 gretchcampbell
When evaluating the economic conditions in potential markets, global marketers should include since that provides information about how much individual consumers are able to spend on products and services.
consumer price index
total gdp
tariff rates
gdp growth rate
per capita income
pepsico sells its lay's chips in many countries around the world. for its distribution strategy
the best option is a standardized approach because consumer shopping behavior for consumer packaged goods is the same across all cultures
the company needs to take into account that the retail structure differs significantly across countries
the company will be able to work with the same retail companies in every market it operates in
currency effects will be the most important determinant of the distribution strategy
the company should use the same strategy it uses in the us
most apple products, like the iphone, look exactly the same no matter where in the world you would buy it. the benefits of such a standardized approach is
that the company can avoid tariff rates
lower manufacturing costs to economies of scale
better adaptation to local cultural needs
that consumers in individual markets experience that the products are closely linked to the local community
that it the company create a different brand identity in every market
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