Grimpy's is a chain of stores that specializes in healthcare and wellness products. as the company is expanding, the management wants to take steps to hire more women. by doing this, the management hopes to establish a diverse workforce for the benefit of the company. this scenario illustrates the concept

Leading guitar string producer wound up inc. has enjoyed a competitive advantage based on its proprietary coating that gives its strings a clearer sound and longer lifespan than uncoated strings. one of wound up's competitors, however, has recently developed a similar coating using less expensive ingredients, which allows it to charge a lower price than wound up for similar-quality strings. wound up's competitive advantage is in danger due to a. a lack of perceived value b. a lack of organization c. direct imitation and substitution d. resource immobility