If you were the ceo of a company that was looking to implement strategies to fill a perceived strategic-planning gap, you would most likely explore strategy first because it is easier to improve an existing

Market penetration

Explanation:

 The market penetration strategy is one of the type of alternative growth strategy in which it mainly focus on gaining the high marketing share by selling the products and various types of services in the market.

The main advantage of this strategy is that the products are quickly adopted in the market and we also gain some effective incentives.

The market penetration strategy focuses on the organization growth and selling the products to the existing customers.

Therefore, Market penetration strategy is the correct answer.

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