Afocused differentiator has the advantage of: a. being able to respond to demands for deep price discounts. b. producing a large product variety without a large cost penalty. c. producing a basic offering that is relatively inexpensive to produce and deliver. d. selling on non-price factors, such as design or customer service. e. being able to initiate a price war in order to grow volume and drive its weaker rivals out of the industry.

D. Selling on non-price factors, such as design or customer service

Explanation:

One of the main goals of a Focused differentiator strategy in business is to is to secure a competitive advantage over competitors by offering products that appeal to specific non-price and unique preferences of customers.

The strategy is to go for products that will appeal to a well-defined group of buyers. This strategy is the opposite of the Broad Differentiation strategy that aims at different or multiple market segments or multiple buyer groups for a product.

A good example is the development of a particular high-end product car manufacture line which is specifically targeted at high-end citizens in a society who will go for them despite their costs just because of their premium looks, additional features (off-road capabilities, 0-60 miles in 4 seconds and leather trimmings) among others. This is a focused differentiator

a

explanation:

i know

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.