Monopolistic competitors advertise to differentiate their products. advertising can serve at least two useful functions: it can impart information, and it can signal product quality. match the examples to the likely purpose of advertising in each case.

(a) home depot advertises a black friday sale in a weekly circular.
(b) a cadillac commercial shows a famous athlete driving a cadillac.
(c) a bmw billboard introduces the new 3 series and highlights its great gas mileage.
(d) at the opening of a new dealership, mercedes distributes an extravagant brochure.

(1) informative advertising
(2) advertising as part of the product
(3) advertising as a signal

Discuss how the resource-based view (rbv) of the firm combines the two perspectives of (1) an internal analysis of a firm and (2) an external analysis of its industry and its competitive environment. include comments on the different types of firm resources and how these resources can be used by a firm to build sustainable competitive advantages.

Required prepare the necessary adjusting entries in the general journal as of december 31, assuming the following: on september 1, the company entered into a prepaid equipment maintenance contract. birch company paid $3,400 to cover maintenance service for six months, beginning september 1. the payment was debited to prepaid maintenance. supplies on hand at december 31 are $3,900. unearned commission fees at december 31 are $7,000. commission fees earned but not yet billed at december 31 are $3,500. (note: debit fees receivable.) birch company's lease calls for rent of $1,600 per month payable on the first of each month, plus an annual amount equal to 1% of annual commissions earned. this additional rent is payable on january 10 of the following year. (note: be sure to use the adjusted amount of commissions earned in computing the additional rent.)

Brenda wants a new car that will be dependable transportation and look good. she wants to satisfy both functional and psychological needs. true or false