Has become increasingly important because of the decline of organic views and because of the overall increase in the volume of content being published on social channels.

a) earned goals
b) top of funnel conversions
c) influencer strategies
d) paid tactics
e) enterprise tactics
f) owned strategies

answer: a. the kind of population living in your neighbourhood.

the census explorer data tool by the us census bureau allows the user to zoom in on any neighbourhood within the united states and find the kind of people residing in that by race and age.  

the tool needs to needs to be used twice – once in order to find what type of people reside in a neighbourhood, and then to see the age groups of the people in the same neighbourhood.