Lara has identified an attractive potential customer for her biodiesel home power system. she knows the customer is concerned about the environment and has considerable financial resources. the customer is also a respected leader among wealthy environmentalists in the area.
what will lara do next?

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?