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Business, 11.12.2019 19:31 pal23

Even though bazooka bubble gum had great brand awareness, its sales were stagnating. the company’s research discovered that children that today prefer softer bubble gum and that its joe character was viewed as an "out-of-date nerd." as a result, bazooka created a softer gum and updated bazooka joe with a backward hat, wilder hair, and ripped jeans. bazooka hopes through this to attract a younger market.

a. quality modification
b. aesthetic modification
c. demarketing
d. repositioning
e. functional extension

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Even though bazooka bubble gum had great brand awareness, its sales were stagnating. the company’s r...
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